Great post from Rayyan who I had the pleasure of teaching at Goldsmiths.
This time last week, who would have thought that a 17-year old rap metal cult classic which criticises the KKK and mentions the word ‘fuck’ 16 times would be propelled to the top of the Christmas charts by a Facebook campaign of a few hundred thousand people, ahead of a song produced by a TV show which had months of continuous media coverage and 19 million people tuning into its final?
Whilst politics has proven completely uninspiring of late, the campaign to get Rage to no.1 has captured the nation’s imagination. If the campaign pulls it off, it will have proven that people can use the new media to challenge the dominance of our stale, insipid culture.
The way the campaign grew organically from fans, with absolutely nothing to do with the band themselves, was nothing short of monumental.
As Zach de la Rocha, Rage frontman, said earlier this week on the BBC: if we can do this for something as unimportant as the Christmas chart, who’s to say what we can achieve in the big political issues of our time?